Software companies are in a permanent efficiency race: CAC rising, infrastructure bills compounding, every competitor one deploy away. The ones that win read their own product fastest — experiments decided in days, revenue and usage reconciled continuously, telemetry that survives schema migrations. Product analytics at deploy speed is the moat.
Every engagement runs the same arc: a short discovery with the people who own the problem, an architecture you can challenge before anything is built, then weekly increments shipped at production quality from the first sprint. We stay through go-live, instrument what we ship, and hand over a system your own team can run — with the documentation to prove it.
